Friday, February 5, 2010

Rethink What Matters: Part II (Running on Fridays)

Hi readers!! Bare Essentuals and their new campaign, "Rethink What Matters" invites women nationwide to shake up their foundation and sound off on topics that are more than just skin-deep – from going bare in public to discussing what freedom really feels like.

Born from employees rethinking makeup itself – the beauty brand found looking good is not about using gobs of make-up to cover your flaws, but about enhancing what you’ve got and what makes you unique. In keeping with their 'wink-wink' approach to marketing (Love Matte Campaign), Bare Escentuals will be unveiling thought-provoking taglines to help start honest conversations amongst girlfriends about what really matters. For instance, one reads “Rethink Going Bare in Public. BareMineral’s SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need. Like you are wearing nothing at all.”

Bare Escentuals invites us to give rethinking a try, too. Every week at, a new discussion topic will be featured with five questions for all to answer, share with their friends and have the chance win free products and other fantastic goodies. New topics and products will be featured weekly, posted each Friday.  This Friday the new campaign is "Rethink the Need to Find Yourself".

Send us an email to and your name will be entered in the drawing for a fantastic minerals foundation kit.  GoToGals gives the Bare Essentuals products our TWO SHOPPING BAGs Seal of Approval!

Drawing to be held on March 5th.  You are sure to LOVE these products!

Hey, and check out our cool bags from Pier One below!

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